A quiet house for a loud grain.
Where Thai rice is fermented, not distilled. Sato has been made in Thai villages for centuries — it was rarely given a room of its own. This is that room.
Still, as in unmoving. A ferment needs calm.
Still, as in continuing. Rice, still. Tradition, still here.
Still Rice was founded with a simple belief: Thailand’s traditional Sato deserves the same respect as the world’s great fermented beverages. Rooted in centuries of local craftsmanship, we preserve the essence of traditional brewing while refining every step through precision, research, and modern techniques.
Every bottle begins with Thai rice, water, yeast, and time—but more importantly, with a commitment to honour our heritage while shaping its future. We don’t brew to recreate the past; we brew to show what Thai Sato can become when tradition is respected, not limited.
We believe the future of Thai Sato begins with respecting its past. Every bottle is our commitment to preserving its heritage while continuously refining the craft for generations to come.
Beyond Tradition.
Behind Every Bottle
Arnon “KK” Hoontrakul
Co-Founder & Brewery Director
Arnon “KK” Hoontrakul believes every great bottle begins long before fermentation. Years spent refining the craft of brewing have shaped his quiet pursuit of precision, guiding every harvest, every fermentation, and every bottle with an unwavering respect for Thai Sato.
Tor Boonpiti
Co-Founder & Managing Director
Tor Boonpiti believes tradition is meant to move forward. Drawing on experience across technology, hospitality, and brand building, he brings together craft, culture, and design to shape the future of Still Rice, with one ambition—to establish Thai Sato among the world’s great fermented beverages.